SIP HAPPENS
WINE SPECTATOR SUBMISSION | 2022
Online dating app OkCupid realizes that not every match is made in heaven. Breakups are part of life. So, we created a line of OKcupid canned wine to help people cope with the fact that Sip Happens.
Integrated Campaign
Art Direction
Copy Writing
WE HAVE ALL BEEN
HERE BEFORE...
Look, we know that some people swear by rebound relationships as the ultimate way to move on from your ex. But honestly, coming from a dating app, we think there's an even better solution...
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Sometimes a drink or two is what you need to take the edge off after a break up. But don't worry, we're here to help you do it right with our canned wine! Plus, it’ll be cheaper than any therapy and get you back on track in no time.
DESIGNED TO STOP YOU FROM MAKING POUR DECISIONS
Cans designed to help you accept the fact that maybe you weren’t the wine for them and that’s ok! Each can you grab will tell you exactly what you need to hear through any breakup situation.
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DONE WINING?
So, here's the deal: once you've knocked back all our cans of wine, you'll find a secret QR code at the bottom of the packaging. Scan it to unlock an exclusive section on OkCupid for wine-loving heartbreak survivors! If you prefer to keep your glass half-empty for now, no worries. Grab more of our wine, return to the QR code later, and we'll be waiting ;)
